We at Rehab support diversity. We stand against racism and systemic injustice. We support the LGBTQ+ community, empowering women, and anyone who suffers from under-representation and inequality. As a company and as individuals, we commit to using our platforms to elevate more diverse voices and making a positive social impact.
As we began crafting our statement and deciding how we were going to put our resources to work in the name of affecting change, we started to question what we know and if we have been doing enough to challenge inequality. And simply put, we have more to learn, more to understand and more to do. We must do better to see the world from views that differ from our own. We need to ensure that our coverage is equitable and representative of other cultures and lifestyles. We want more diversity in our teams. We can do better in educating ourselves about the challenges and struggles that other people face on a daily basis. Regardless of how we got here, or how hard we say we are working to improve, what matters now are results.
And so beyond just making a statement, we are making a commitment that we will do better, and show results to that end. We will hold ourselves accountable to the values that we profess to have. That’s the only way for us to credibly talk about affecting change. Therefore this is our commitment:
We’re committed to change for a better future and recognise to do that, we need to unlearn and re-educate.
Diversity of thought:
Unlearn and learn:
Actions we are taking:
We’re integrating a series of questions into every brief we receive at the agency, and for each creative tech experience we build, ensuring our learnt assumptions aren’t hindering progress in representation:
By asking ourselves these questions at the start and throughout the project, and within every operation of the business we want to check-in with ourselves and never allow complacency when it comes to our efforts to affect change.
Lastly, we’d like to encourage you to reach out to us. This company is built on community, and we rely on our community for feedback. This topic should be no different. Please feel free to share your thoughts and ideas for how you’d like to see us change.