National Geographic is an icon of science and education, but how do you leverage National Geographic Kids to capture the curiosity of children?
We think going digital is the most effective way to inspire and educate knowledge-hungry youngsters – so we resurrected history’s most iconic creature in the form of a fully-functioning chatbot.
Over 70% of children have access to a touch screen at home. Our custom-built dinosaur discussion allows them to create meaningful connections with the brand through devices they already use.
Using AI and key facts about her prehistoric past, we gave Tina all the tools she needs to have interesting, exciting and authentic conversations with everyone she encounters.
“The first truly awesome chatbot”
By collecting actual questions from children and extensive natural language training, we created an experience that engages, entertains and educates.
Tina tells all about her appearance, habitat, diet and tonnes more. And for delivery of a polished product, we added a few quirky extras, like picking her favourite movie – Jurassic Park, of course.
Tina has chatted with parents and kids in the UK, New Zealand, Australia and South Africa, establishing National Geographic all over the globe.
increase in Facebook Page likes
rise in Facebook Page visits
uplift in magazine subscriptions