September 1, 2022
From Rehab
Rehab Agency

An Unfair Advantage: September 2022

Capitol Records signs AI-powered virtual rapper, FN Meka

FN Meka, a “robot rapper” powered by artificial intelligence, with over 10 million followers on TikTok and more than a billion views on the platform, has inked a deal with Capitol Records

The new signing was reported by Music Business Worldwide last week, the same day FN Meka dropped his first single for the label: a song called ‘Florida Water’ that also features (real-life) rapper Gunna and gaming streamer Clix. It was produced by Turbo, whose past credits have included songs with Travis Scott, Young Thug, and Lil Baby.

How The Merge will slash Ethereum’s climate pollution

Ethereum just set The Merge in motion — and the stakes are huge for the planet. The Merge is arguably one of the most anticipated events yet in cryptocurrency history, when the Ethereum blockchain will switch from a disturbingly energy-hungry method of validating transactions to a new strategy that uses a fraction of the electricity as the network gobbled up before.

The transition is supposed to slash Ethereum’s energy consumption by a whopping 99.95 percent. That’s a seriously big deal since, just last week, the cryptocurrency network was estimated to use as much electricity annually as the country of Bangladesh. All that energy, of course, comes with a lot of carbon dioxide pollution that’s exacerbating climate change. Ethereum’s native token, Ether, is the world’s second-largest cryptocurrency by market capitalization after Bitcoin.

Bristol venue adds carbon footprint to its menu

A vegetarian restaurant is the first in Bristol to add carbon emissions to its menu. The Canteen hopes to reduce its carbon footprint by buying local ingredients and reducing food waste.

National Geographic is Using Immersive Tech to Expand Its Audience’s Horizons

Augmented reality is letting people explore Stonehenge from wherever they are in the world - and the revered title sees XR and the metaverse as exciting tools to bring people face-to-face with endangered wildlife and fragile ecosystems. Kaitlyn Mullin, deputy director of immersives at National Geographic, shares more with LBB’s Laura Swinton.

One from us- Long-standing digital partner for Roche

Nothing gets us more excited than our clients showcasing incredible work in front of a global audience.

Last week our client from Roche presented at the 4th Reimagine Medical Device Marketing event, talking about conversational AI and its impact on the future of healthcare.

In 2018, Roche came to us with a challenge, to create a bespoke voice and chat experience. Since then our teams have worked together to create, develop, adapt and optimise Sulli, the virtual diabetes guru that offers 24/7 support.

As a trusted innovation partner of the Roche Diabetes Care team, we’re proud to look back on the impact this project has had on people's lives and look ahead to where we can take this in the future.

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