Our Work
An Unfair Advantage.
A series of ideation sprints validating the multi-billion dollar opportunity for Nike virtual products.
Audience:
Fans
Artists
Gamers
Tech:
AR
NFT
Our MVPs onboarded Nike into web3 and validated the acquisition of RTFKT, generating $200M+ revenue in 2022. They then launched their first Nike branded digital collectibles platform, dotSwoosh, allowing members to collect, co-create and eventually sell virtual goods in 2023.
Nike approached us with a fundamental challenge; how to continue to satisfy exponential demand for products and revenue in a world of finite resources.
We defined Crypto collectibles and their value for consumer products and sneaker culture, building virtual collections that allow users to buy, trade or earn digital sneakers across owned Nike marketplaces.
A series of ideation sprints validating the multi-billion dollar opportunity for Nike virtual products.
Audience:
Fans
Artists
Gamers
Tech:
AR
NFT
Our MVPs onboarded Nike into web3 and validated the acquisition of RTFKT, generating $200M+ revenue in 2022. They then launched their first Nike branded digital collectibles platform, dotSwoosh, allowing members to collect, co-create and eventually sell virtual goods in 2023.
Nike approached us with a fundamental challenge; how to continue to satisfy exponential demand for products and revenue in a world of finite resources.
We defined Crypto collectibles and their value for consumer products and sneaker culture, building virtual collections that allow users to buy, trade or earn digital sneakers across owned Nike marketplaces.
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A web experience that highlights products from Black-owned businesses.
An entertaining shoppable experience that brings products and businesses to consumers in a whole new way.
Service Design
An AI-powered sales experience that crafts meaningful moments through the art of gift-giving.
Not only selling beautiful jewelry, but jewelry wrapped in sentimental value.
AI & ML
Innovation Strategy
CX Strategy & Design
A series of ideation sprints solving an existential challenge for Nike and opening the door for Nike’s virtual products.
Merging innovative tech and iconic design to access a whole new market builds ongoing relationships.
CX Strategy & Design
Innovation Strategy
Web 3/NFT
A mobile-first, AI-powered dream team challenge game celebrating the NBA’s 75th Anniversary.
An experience that celebrated the past through cutting-edge technology, building strong connections with existing fans.
AI & ML
Service Design
Innovation Strategy
A choose-your-own-adventure experience for Google's annual Black-Owned Friday initiative.
A consumer-led interactive experience that brings products to consumers in a space they already exist creating a new innovative sales experience.
Service Design
Innovation Strategy
Bringing WWE into web3 with NFT strategy, product design & blockchain build.
Offering a loyal fanbase an opportunity to learn, grow and thrive in a new world of NFTs creating a unique brand relationship.
Web 3/NFT
Innovation Strategy
CX Strategy & Design
Revitalizing a global brand for a digital world.
Using innovative tech to create a unified destination that served two audiences.
CX Strategy & Design
Service Design
Innovation Strategy
A brand new way to discover with the Spotify Kids Content Explorer.
A unique design treatment that allowed children to connect music to their emotions for the first time.
Service Design
Innovation Strategy
AI & ML
The app that can prevent an overdose
Using image recognition and machine learning to provide safety for drug takers.
Innovation Strategy
Service Design
CX Strategy & Design
First Party Data
AI & ML
A video player designed to boost e-commerce sales for Black-owned businesses.
Creating a first-of-its-kind interactive experience to reach new audiences, drive commerce and entertain consumers all within a single, seamless digital experience.
Innovation Strategy
CX Strategy & Design
E-commerce Strategy
Creating space to nominate the small business superheroes in communities across the USA.
Offering small businesses valuable resources in a time of need and supporting them, building brand trust and loyalty.
CX Strategy & Design
Service Design
A seasoned trainer, friend and Nike’s first one-to-one voice experience to help new runners get started.
A sports brand that guides you every step of the way.
Service Design
Consumer Research
CRM & Loyalty
CX Strategy & Design
First Party Data
Adding magic between end credits and the opening theme with Emmy winning Aeden.
Bringing fans closer to the action behind the screen and making them feel more personally connected to the show.
AI & ML
Innovation Strategy
First Party Data
CX Strategy & Design
We helped Estée Lauder become the first major beauty brand to pilot a skincare experience through WhatsApp.
A beauty brand who’s in the right place, at the right time, (every night) giving consumers the support and guidance they need.
CRM & Loyalty
Innovation Strategy
Service Design
AI & ML
Creating a hyper-local, bespoke inventory and fulfillment experience to increase Nike SB’s sales.
A logistics system that means Nike can offer their customers any sneaker, in any size, quickly, regardless of local skate shop stock.
Innovation Strategy
E-commerce Strategy
CRM & Loyalty
An AR Gaming Experience that allows children to trick-or-treat in their neighborhoods safely during COVID-19.
Treat Street allows users to discover and collect 3D AR ‘treats’ such as pumpkins and cauldrons through smart devices, whilst trying to avoid ‘tricks’ such as ghouls and zombies.
CX Strategy & Design
Innovation Strategy
Service Design
Showcasing the power of Chromecast to the crowd.
After seeing one of our prototypes doing the rounds at Google, the Chromecast team asked us to develop it further to show the value in streaming media. So, we went big. Sports arena big.
Innovation Strategy
Consumer Research
CX Strategy & Design
Inspiring Champagne celebrations with Moët Hennessy.
We stepped outside of traditional marketing channels to create an Amazon Alexa Skill, tackling outdated ideas and enticing millennials into the exciting world of Champagne.
CRM & Loyalty
Service Design
E-commerce Strategy
Consumer Research
CX Strategy & Design
Helping Google and Disney spread the love on Valentine’s Day.
We helped celebrate Valentine’s day and the exclusive launch of Disney’s new short film, Blank, by transforming footage frames into beautiful cards.
CX Strategy & Design
Innovation Strategy
Letting imaginations run wild with Safari Mixer.
We created Safari Mixer, a way for people to get creative and move fluidly between Google Home, Google Assistant and desktop.
Innovation Strategy
CX Strategy & Design
Consumer Research
Bringing the fitness studio home with Fiit.
We helped Fiit, a fitness influencer startup, to showcase their product vision and demonstrate an MVP to investors, by creating a fully-functioning web-based prototype.
Venture building
Consumer Research
Service Design
CX Strategy & Design
Easing exercise newbies into the fierce world of Freeletics.
Freeletics Challenge – a unique voice and screen experience preparing workout novices for the heavy, hardcore and downright dedicated Freeletics community.
Innovation Strategy
Consumer Research
Service Design
Increasing conversion for HelloFresh.
Rehab helped HelloFresh turn prospective customers into committed converts with a tailored tool for event-based sales staff.
Service Design
CX Strategy & Design
First Party Data
Introducing kids to National Geographic with a talking T-Rex.
Children learn better when they’re having fun and active interactions. We created the National Geographic’s first chatbot to provide an experience that feels more like a game than a history lesson.
Service Design
CX Strategy & Design
First Party Data
CRM & Loyalty
Starting the new year in the right gear.
We created ‘Co-Driver’, a Messenger bot motivating millions of drivers around the world to make a vow to themselves, and stick to it.
Service Design
Consumer Research
CRM & Loyalty
CX Strategy & Design
Making Topman’s store services accessible from anywhere.
We broke down geographical barriers to bring Topman’s personal shopping experience to fashion fiends anytime, anyplace.
E-commerce Strategy
CX Strategy & Design
Consumer Research
CRM & Loyalty
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