A seasoned trainer, friend and Nike’s first one-to-one voice experience to help new runners get started.

A sports brand that guides you every step of the way.

The challenge

If you’ve never been for a run, it’s hard to know where to begin or how to get motivated. So Nike asked us to create a voice and messaging experience that gives new runners all the answers they’re looking for.

The approach

With a few quick questions, Nike Coach generates a tailored running plan that includes warm-ups and cool-downs as well as tips on how to run farther and faster. Plus, users can exclusively experience the latest Nike innovations.

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The results

Over 2,000 conversations in the first week
93% of messages were effectively handled
45% increase in Nike.com purchases when using the Nike Coach sneaker finder
74% of users who received shoe recommendations enquire further about them

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The unfair advantage

A sports brand that guides you every step of the way.

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