Introducing kids to National Geographic with a talking T-Rex.

Children learn better when they’re having fun and active interactions. We created the National Geographic’s first chatbot to provide an experience that feels more like a game than a history lesson.

Opportunity

Tearing up the textbooks.

National Geographic is an icon of science and education, but how do you leverage National Geographic Kids to capture the curiosity of children?

We think going digital is the most effective way to inspire and educate knowledge-hungry youngsters – so we resurrected history’s most iconic creature in the form of a fully-functioning chatbot.

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Solution

Let the tech do the talking.

Over 70% of children have access to a touch screen at home. Our custom-built dinosaur discussion allows them to create meaningful connections with the brand through devices they already use.

Using AI and key facts about her prehistoric past, we gave Tina all the tools she needs to have interesting, exciting and authentic conversations with everyone she encounters.

Feature

A dinosaur’s day-to-day.

By collecting actual questions from children and extensive natural language training, we created an experience that engages, entertains and educates.

Tina tells all about her appearance, habitat, diet and tonnes more. And for delivery of a polished product, we added a few quirky extras, like picking her favourite movie – Jurassic Park, of course.

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Success

Conversations across continents.

Tina has chatted with parents and kids in the UK, New Zealand, Australia and South Africa, establishing National Geographic all over the globe.

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59%

increase in Facebook Page likes

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2000%

rise in Facebook Page visits

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6%

uplift in magazine subscriptions

Introducing kids to National Geographic with a talking T-Rex.

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