Chevrolet
Chevrolet

Starting the new year in the right gear.

We created ‘Co-Driver’, a Messenger bot motivating millions of drivers around the world to make a vow to themselves, and stick to it.

<div class="work-rte-section-heading" >Opportunity</div>

Starting the new year in the right gear.

To kick off 2017, Chevrolet launched New Year, New Roads, a digital campaign to encourage and inspire their valued customers to participate in a resolutions challenge. It was the perfect moment to portray the brand’s ethos of endurance and strength by empowering other people to find their own as the new year began.

<div class="work-rte-section-heading" >Solution</div>

Discovering the drive to stay focused.

To help motivate the world to stay committed to their goals, we created ‘Co-Driver’. The Facebook Messenger chatbot offers encouragement in the form of daily practical advice from experts and personal messages of celebration across five categories: fitness, nutrition, relationships, travel and stress management.

<div class="work-rte-section-heading" >Features</div>

Content for finding the will, and taking the wheel.

Whether it be learning to play the piano, giving up chocolate or climbing Mount Everest, the bot helps keep users dedicated to their goal by sending them daily notifications and practical, fun and easy-to-follow advice. Instead of watching the campaign from the back seat, fans became actively involved, gaining value and inspiration from the brand.

825k

fans engaged with the bot

5 million

interactions in total

26%

fulfilled their resolutions

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The details are not the details.
They make the design.

Nike asked us to increase their retail footprint in a new and interesting way. To do so, we designed an experience that allowed independent skateboard shops in LA to create their own digital storefront and populate it with a bespoke Nike inventory.

Customers could then purchase the items in-store and get them delivered within the hour. The result? A double digit sales increase, enhanced brand engagement, and a brand new, scalable hyperlocal retail solution.

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A retailer of the future

Our work opened up entirely new experiences and locations for Nike and the participating retailers. We helped a global business to innovate within the confines of a traditional retail model and think differently about how they can support their customers, as well as the end consumer.

We are now planning to scale this entire experience to other cities and other shops, while also looking at ways to enable geo-located drops for events.

All to help Nike to continually serve and support the grassroots skating scene.

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