Topman
Topman

Making Topman’s store services accessible from anywhere.

We broke down geographical barriers to bring Topman’s personal shopping experience to fashion fiends anytime, anyplace.

<div class="work-rte-section-heading" >Opportunity</div>

You don’t have to be up close to get personal.

Finding time for fashion shouldn’t be a chore, but life’s too busy for rifling through rails. In this digital age, we spotted a way to bring the London Topman store’s services to people at home and on-the-go.

<div class="work-rte-section-heading" >Solution</div>

The joy of the shop without the drop.

With Google+ Hangouts, we created a schedule-conscious service available from any location, offering a seamless personal shopping experience with no need to step foot in the store.

<div class="work-rte-section-heading" >Feature</div>

Co-curating a worthy wardrobe.

The Google+ Hangout app fulfils fashion needs, allowing users to meet stylists online to discuss looks live, build bespoke collections with items chosen specifically for them, and preview each item in detail in their digital drawer before purchasing.

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The details are not the details.
They make the design.

Nike asked us to increase their retail footprint in a new and interesting way. To do so, we designed an experience that allowed independent skateboard shops in LA to create their own digital storefront and populate it with a bespoke Nike inventory.

Customers could then purchase the items in-store and get them delivered within the hour. The result? A double digit sales increase, enhanced brand engagement, and a brand new, scalable hyperlocal retail solution.

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A retailer of the future

Our work opened up entirely new experiences and locations for Nike and the participating retailers. We helped a global business to innovate within the confines of a traditional retail model and think differently about how they can support their customers, as well as the end consumer.

We are now planning to scale this entire experience to other cities and other shops, while also looking at ways to enable geo-located drops for events.

All to help Nike to continually serve and support the grassroots skating scene.

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