We helped Fiit, a fitness influencer startup, to showcase their product vision and demonstrate an MVP to investors, by creating a fully-functioning web-based prototype.
Fiit wanted to create a fitness platform that leveraged influencers to provide people with a boutique-style studio experience, but weren’t sure how to bring the magic of live group exercise into the homes and hearts of their audience.
We built a fully-functioning prototype of Fiit’s 24/7 online, influencer-led group fitness class platform for investors and testers. It allowed users to battle themselves or tackle team competitions, depending on their preference.
To ensure the experience was engaging from start to finish, the prototype integrated real-time performance data capture, tracking and feedback. We even included a leaderboard to stimulate healthy competition amongst fitness fanatics.
Our work helped Fiit secure ÂŁ2.4 million in angel investor funding, and paved the way for a successful product launch.
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The details are not the details. They make the design.
Nike asked us to increase their retail footprint in a new and interesting way. To do so, we designed an experience that allowed independent skateboard shops in LA to create their own digital storefront and populate it with a bespoke Nike inventory.
Customers could then purchase the items in-store and get them delivered within the hour. The result? A double digit sales increase, enhanced brand engagement, and a brand new, scalable hyperlocal retail solution.
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A retailer of the future
Our work opened up entirely new experiences and locations for Nike and the participating retailers. We helped a global business to innovate within the confines of a traditional retail model and think differently about how they can support their customers, as well as the end consumer.
We are now planning to scale this entire experience to other cities and other shops, while also looking at ways to enable geo-located drops for events.
All to help Nike to continually serve and support the grassroots skating scene.
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