After seeing one of our prototypes doing the rounds at Google, the Chromecast team asked us to develop it further to show the value in streaming media. So, we went big. Sports arena big.
People regularly second-screen at sports events – especially during breaks in the action. Gamifying that downtime gives us an unmissable opportunity to showcase the power of Chromecast to an audience who are already looking for distractions.
We supersized the concept of Chromecast to entertain thousands of sports fans live at a major event. We took over the Jumbotron of the Barclays Center in Brooklyn to give 16,000 New York Islander fans the chance to Own the Ice, playing a game of speed and skill between periods.
We divided the arena into four teams who used their mobile devices as controllers to compete against each other – all connected by Chromecast. Players were rewarded with a $10 voucher redeemable against a Chromecast from the Google Store.
125K+
sports fans saw the big screen in action.
2,500
people took part in a game (44% of them played twice).
17%
of players clicked through to a product page.
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The details are not the details. They make the design.
Nike asked us to increase their retail footprint in a new and interesting way. To do so, we designed an experience that allowed independent skateboard shops in LA to create their own digital storefront and populate it with a bespoke Nike inventory.
Customers could then purchase the items in-store and get them delivered within the hour. The result? A double digit sales increase, enhanced brand engagement, and a brand new, scalable hyperlocal retail solution.
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A retailer of the future
Our work opened up entirely new experiences and locations for Nike and the participating retailers. We helped a global business to innovate within the confines of a traditional retail model and think differently about how they can support their customers, as well as the end consumer.
We are now planning to scale this entire experience to other cities and other shops, while also looking at ways to enable geo-located drops for events.
All to help Nike to continually serve and support the grassroots skating scene.
We helped Fiit, a fitness influencer startup, to showcase their product vision and demonstrate an MVP to investors, by creating a fully-functioning web-based prototype.
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