Freeletics
Freeletics

Easing exercise newbies into the fierce world of Freeletics.

Freeletics Challenge – a unique voice and screen experience preparing workout novices for the heavy, hardcore and downright dedicated Freeletics community.

<div class="work-rte-section-heading" >Opportunity</div>

Adding appeal for amateurs.

Germany is a market where Android ownership outstrips Apple, but awareness of the capabilities of Google Assistant is low. Globally-speaking, fitness queries rank highly but go largely unanswered. While Freeletics sought a way to help newcomers navigate the workouts on their app, Google wanted to create longer-term engagement with voice in Germany. And at a time when New Year’s resolutions wither, we launched Freeletics Challenge at the end of January as a low-entry barrier way to re-inspire people to find their feet in the fitness world.

<div class="work-rte-section-heading" >Solution</div>

Gearing up for a future with Freeletics.

In voice-led sessions on Google Assistant or Home, Goddess trainer Selene nurtures newbies into worthy warriors. Users are walked through new exercises over the course of a 14-day plan, growing their confidence as well as their muscles.

Engagement is key to motivating users in workouts, but even champions need breaks. We’ve thrown regular rest days into the mix, giving people a chance to put their feet up and enjoy inspirational content about anything from nutrition to naps.

<div class="work-rte-section-heading" >Feature</div>

Value at every leg of the journey.

Using Google Assistant’s daily update functionality, we help users tackle the next part of their plan at a time that suits them. During workouts, they move through the steps at their own pace with the help of audio instructions and onscreen Freeletics-branded GIFs.

<div class="work-rte-section-heading" >Success</div>

Going for gold, and getting it.

Freeletics Challenge quickly became the number one health and fitness Action in the world, outperforming some of the biggest names in the industry and establishing a place for Google Assistant in people’s daily workout routines.

33,000

individual engagements during campaign period

20 minute +

interactions daily

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The details are not the details.
They make the design.

Nike asked us to increase their retail footprint in a new and interesting way. To do so, we designed an experience that allowed independent skateboard shops in LA to create their own digital storefront and populate it with a bespoke Nike inventory.

Customers could then purchase the items in-store and get them delivered within the hour. The result? A double digit sales increase, enhanced brand engagement, and a brand new, scalable hyperlocal retail solution.

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A retailer of the future

Our work opened up entirely new experiences and locations for Nike and the participating retailers. We helped a global business to innovate within the confines of a traditional retail model and think differently about how they can support their customers, as well as the end consumer.

We are now planning to scale this entire experience to other cities and other shops, while also looking at ways to enable geo-located drops for events.

All to help Nike to continually serve and support the grassroots skating scene.

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