Google
Google

Letting imaginations run wild with Safari Mixer.

We created Safari Mixer, a way for people to get creative and move fluidly between Google Home, Google Assistant and desktop.

<div class="work-rte-section-heading" >Opportunity</div>

Put the fun in functionality.

Google asked us to showcase what’s possible when open-ended, natural conversation meets music, gaming and storytelling. We wanted to utilise the functions of their products to create an experience that could flow across multiple devices effortlessly, and give people the chance to dictate the end result of their interaction.

<div class="work-rte-section-heading" >Solution</div>

Taking tech on safari.

Our team put their heads together and, inspired by childhood memories of colourful picture books and the vibrant diversity of wildlife, Safari Mixer was born.

The interactive Google Action allows people to conjure up creatures from their imagination into onscreen illustrations, complete with their own name, sound and fun fact. All they have to do is choose the head, body and legs of any animal they want.

<div class="work-rte-section-heading" >Feature</div>

A journey through the jungle.

Using AI, Safari Mixer gives people a complete audio and visual experience of their own unique creation. Each encounter is treated as a separate part of the same journey, provoking a sense of seamlessness throughout all interactions. No matter what device our user favours, the story flows smoothly between voice and screen, allowing creators to stay immersed in their own unique safari.

<div class="work-rte-section-heading" >Launch</div>

A roaring success.

Safari Mixer was launched at SXSW, where it showcased all of our hard work in a demo at Google’s voice-activated Fun House. We also brought the gift of sound and voice to global audiences at Cannes, where the Action had its own Google beach hut to create a fully immersive experience that brought the safari to life.

25,000+

animated unique animals created.

5,000+

interactions within the first week

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.

  • Type: Unordered – Style: No Bullets
  • Type: Unordered – Style: No Bullets
  • Type: Unordered – Style: No Bullets
  • Type: Unordered – Style: Bullets
  • Type: Unordered – Style: Bullets
  • Type: Unordered – Style: Bullets
  1. Type: Ordered – Style: Bullets
  2. Type: Ordered – Style: Bullets
  3. Type: Ordered – Style: Bullets

This is bold text

This is italic text

This is a link

The details are not the details.
They make the design.

Nike asked us to increase their retail footprint in a new and interesting way. To do so, we designed an experience that allowed independent skateboard shops in LA to create their own digital storefront and populate it with a bespoke Nike inventory.

Customers could then purchase the items in-store and get them delivered within the hour. The result? A double digit sales increase, enhanced brand engagement, and a brand new, scalable hyperlocal retail solution.

<br style="clear:both" />

Image – Position: Centered

This is an image caption

Image – Position: Normal

This is an image caption

Image – Position: Full Width

This is an image caption

Image – Position: Float Left

This is an image caption

A retailer of the future

Our work opened up entirely new experiences and locations for Nike and the participating retailers. We helped a global business to innovate within the confines of a traditional retail model and think differently about how they can support their customers, as well as the end consumer.

We are now planning to scale this entire experience to other cities and other shops, while also looking at ways to enable geo-located drops for events.

All to help Nike to continually serve and support the grassroots skating scene.

Cookies Preferences
Close Cookie Preference Manager
Cookie Settings
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More info
Strictly Necessary (Always Active)
Cookies required to enable basic website functionality.
Made by Flinch 77
Oops! Something went wrong while submitting the form.