Web3 Strategic Services.
The $30 billion web3 opportunity is waiting for you
web3 will challenge you to think beyond creating something to sell and to create communities that live on new technologies where consumers own their behavior, govern themselves, and are financially incented to increase the value of your brand. So where do you start?
One way is by partnering with teams who have already implemented successful web 3 projects.
If you work with our web3 team at Rehab, you'll get the confidence of a large consultancy with the speed and agility of a startup. We're currently building metaverse projects for brands like Nike, Fox, and Facebook.
But the project is not the outcome. The outcome is finding new, actionable ways to drive brand experience and create revenue and market share opportunities not possible five years ago.
We led the transition from web1 to web2
Throughout our 18 year history, we've seen many marketing shifts influenced by technology. In the 2000s (web2) - when social platforms were just starting to take off- we pioneered projects that helped brands and industries launch successful campaigns that changed how people interacted with brands.
web3 is the foundation for a new generation of customer experience applications. It's the start of the single most influential technology shift of our generation, shaping the future of work, play, and commerce.
Imagine if web3 existed when Facebook launched and instead of Facebook making money from your personal data, users would own and control that data through tokens and blockchains and made money from the commercial transactions around that data. That's the potential for web3 today.
The opportunity is to build long-term value for both brands and consumers by blending marketing, loyalty, social, commerce and data applications built for growth. Because consumers will have a financial and emotional stake in web3 communities they will begin to live in them, just as they did with social applications 20 years ago.
So what is actually happening?
web3 is made up of a suite of technologies created by the blockchain industry that fundamentally change how people exchange value with each other.
At Rehab, we will work with you on incredible ideas to merge technology with ideology to create new customer experience apps for your company.
What does this mean for brands?
Spoiler alert: It's not about selling artwork NFTS.
It’s not about leveraging web3 technology, it’s about using purposeful design to leverage the ideologies and using those to create a brand utility that supports your brand and marketing efforts.
And understanding how to translate your brand's purpose to leverage the new functionality + features is the core design shift and strategic mind shift that we believe is necessary to fuel growth.
Every manifestation of the ideology will be very different where people control their data, identity, and organizations they interact with.
Major brands are launching NFT drops, we don't see the long-term value in selling artwork. We're more focused on partnering with you to create thoughtful, innovative applications that support a customer's entire lifecycle from awareness through post-purchase behaviors - with each application being useful for years after it launches!
Non fungible Tokens (NFTs)
Creating two-way value exchange.
The switch from web1 to web2, changed the interaction between consumers and major brands from one way to two-way communication.
Now for the current iteration of web3 we see the need to create a two-way value exchange, not only providing goods and services for consumers to purchase but allowing consumers to participate and share in the value being created.
We design mechanics that allow for value exchange for major brands. Which also solves a lot of new problems being created by web2, such as the lack of first party data, and diminishing growth from advertising efforts.
Our strategy process involves taking signals from your consumer, and your brand purpose to create your web3 shared value proposition.
A strategic platform that ensures long term value creation, one that empowers your consumers to become a community.
A process is to come up with purposeful design solutions that create branded utility in web3/ metaverse - those solutions are designed to work within your existing budget to create a roadmap for growth and maximize your advertising efforts.
- 101 & Vocabulary
- In Practice
- Consumer research
- Shared value proposition
- Creative concept
- web3 stack strategy
- Rapid prototyping
- User research & testing
- Content creation
- Community building
- Creative production
- Technical delivery
- Project management
- Test and learn
- Iteration roadmap
- Insights from engagement
Project details not available due to confidentiality.
rehab is leading web3 strategy, design efforts for some of the world's biggest brands, including media, CPG, retail, real estate and the blockchain industry.
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Rehab has over 18 years experience in building large scale web products with a focus on security, scale, growth, performance, and user experience - in addition to creating NFT projects for Meta, Ripple & Nike.