Web3 Strategic Services.
The $30 billion web3 opportunity is waiting for you
web3 will challenge you to think beyond creating something to sell and to create communities that live on new technologies where consumers own their behavior, govern themselves, and are financially incented to increase the value of your brand. So where do you start?
One way is by partnering with teams who have already implemented successful web 3 projects.
If you work with our web3 team at Rehab, you'll get the confidence of a large consultancy with the speed and agility of a startup. We're currently building metaverse projects for brands like Nike, Fox, and Facebook.
But the project is not the outcome. The outcome is finding new, actionable ways to drive brand experience and create revenue and market share opportunities not possible five years ago.
We led the transition from web1 to web2
Throughout our 18 year history, we've seen many marketing shifts influenced by technology. In the 2000s (web2) - when social platforms were just starting to take off- we pioneered projects that helped brands and industries launch successful campaigns that changed how people interacted with brands.
web3 is the foundation for a new generation of customer experience applications. It's the start of the single most influential technology shift of our generation, shaping the future of work, play, and commerce.
Imagine if web3 existed when Facebook launched and instead of Facebook making money from your personal data, users would own and control that data through tokens and blockchains and made money from the commercial transactions around that data. That's the potential for web3 today.
The opportunity is to build long-term value for both brands and consumers by blending marketing, loyalty, social, commerce and data applications built for growth. Because consumers will have a financial and emotional stake in web3 communities they will begin to live in them, just as they did with social applications 20 years ago.
So what is actually happening?
web3 is made up of a suite of technologies created by the blockchain industry that fundamentally change how people exchange value with each other.
At Rehab, we will work with you on incredible ideas to merge technology with ideology to create new customer experience apps for your company.
What does this mean for brands?
Spoiler alert: It's not about selling artwork NFTS.
It’s not about leveraging web3 technology, it’s about using purposeful design to leverage the ideologies and using those to create a brand utility that supports your brand and marketing efforts.
And understanding how to translate your brand's purpose to leverage the new functionality + features is the core design shift and strategic mind shift that we believe is necessary to fuel growth.
Every manifestation of the ideology will be very different where people control their data, identity, and organizations they interact with.
Major brands are launching NFT drops, we don't see the long-term value in selling artwork. We're more focused on partnering with you to create thoughtful, innovative applications that support a customer's entire lifecycle from awareness through post-purchase behaviors - with each application being useful for years after it launches!
Non fungible Tokens (NFTs)
Creating two-way value exchange.
The switch from web1 to web2, changed the interaction between consumers and major brands from one way to two-way communication.
Now for the current iteration of web3 we see the need to create a two-way value exchange, not only providing goods and services for consumers to purchase but allowing consumers to participate and share in the value being created.
We design mechanics that allow for value exchange for major brands. Which also solves a lot of new problems being created by web2, such as the lack of first party data, and diminishing growth from advertising efforts.
Shared value proposition
Our strategy process involves taking signals from your consumer, and your brand purpose to create your web3 shared value proposition.
A strategic platform that ensures long term value creation, one that empowers your consumers to become a community.
A process is to come up with purposeful design solutions that create branded utility in web3/ metaverse - those solutions are designed to work within your existing budget to create a roadmap for growth and maximize your advertising efforts.
- 101 & Vocabulary
- In Practice
- Consumer research
- Shared value proposition
- Creative concept
- web3 stack strategy
- Rapid prototyping
- User research & testing
- Content creation
- Community building
- Creative production
- Technical delivery
- Project management
- Test and learn
- Iteration roadmap
- Insights from engagement
Project details not available due to confidentiality.
rehab is leading web3 strategy, design efforts for some of the world's biggest brands, including media, CPG, retail, real estate and the blockchain industry.
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Let's build the future.
Rehab has over 18 years experience in building large scale web products with a focus on security, scale, growth, performance, and user experience - in addition to creating NFT projects for Meta, Ripple & Nike.
What Is Web3 and Why Does It Matter?
Web3 is the third generation of the World Wide Web and promises a more decentralized and user-friendly experience than its predecessors. So what exactly is web3, and why does it matter?
Web3, the "decentralized web," is a new version of the web built on decentralized technologies like blockchain and peer-to-peer networking. It means there is no single point of failure, and users can retain control over their data. Additionally, because these technologies are still in their early stages of development, there is much room for innovation in the space.
So why does web3 matter?
Because it has the potential to make the internet a more secure, efficient, and accessible place for everyone. And that's something we can all get behind.
There are already several advantages to using a web3 agency, web3 consulting firm or leading crypto marketing agency to support your business:
- they can help you to build decentralized applications that are more secure and resilient to attacks than traditional centralized applications.
- they can help you take advantage of new business models enabled by blockchain technology, such as tokenization and smart contracts.
- they can help you to navigate the complex regulatory landscape around cryptocurrency (including crypto marketing) and blockchain technology.
What Is a Web3 Marketing Agency?
Web3 marketing agencies focuses on helping businesses take advantage of web 3.0 technologies.
What Do Web3 Consultants Do?
Web3 consultants help organizations to better understand and utilize web-based technologies. They work with clients to assess their needs and develop strategies for using web-based tools to achieve their business goals.
In many cases, web3 consultants also help implement these strategies, working with clients to ensure they can make the most of the new tools at their disposal.
In addition to their technical expertise, web3 consultants deeply understand the latest trends in web-based technologies. It allows them to advise clients on how to use these technologies to stay ahead of the competition.
As organizations increasingly look to the web to improve their operations, the demand for web3 consultants will continue to grow.
What Does Web3 Mean for Marketing?
Web3 is the third generation of the World Wide Web, representing a shift from centralized to decentralized online systems. This shift has several potential advantages for marketing, including increased security, transparency, and accountability.
With web3, businesses can connect directly with their customers without intermediaries. This direct connection could lead to improved customer engagement and loyalty.
Additionally, web3-based marketing could be more effective and efficient than traditional marketing techniques due to the increased ability to target specific audiences and track results.
As the world moves towards a more decentralized future, web3 will majorly impact marketing. Businesses that embrace this new technology will be at the forefront of the industry.
What Does Web3 Mean for Brands?
For businesses, the shift to web3 presents both challenges and opportunities.On the one hand, the new decentralized web will require companies to rethink their marketing and advertising strategies. Companies will need to find new ways to reach their target audiences.
On the other hand, web3 also offers some significant advantages for brands. Perhaps most importantly, it will allow companies to connect with consumers on a deeper level and establish direct relationships with their customers.
As the shift to web3 gathers pace, businesses need to start thinking about how to take advantage of this new paradigm.
How Can Blockchain Be Used in Marketing?
At its core, blockchain is a distributed database that allows for secure, transparent, and tamper-proof transactions. It makes it an ideal tool for marketing, where it can be used to track customer journeys and measure ad spending and ROI.
Blockchain has the potential to revolutionize marketing by providing greater transparency and security. However, it is still in its early stages of development and adoption.
Businesses looking to use blockchain in their marketing efforts should consider working with web3 agencies, web3 consulting firms or crypto companies. These organizations can help guide businesses through the process of implementing and managing a blockchain-based marketing strategy.
How to Integrate Your Business With Web3
There's no doubt that the internet has transformed the way we do business. Today, more and more businesses are conducted online, and this trend is only set to continue. As a result, businesses must have a strong online presence.
One way to achieve this is by integrating your business with web3. By working with a web3 agency or web3 consulting firm, you can take advantage of the latest technologies and trends to ensure your business is always one step ahead.
Web3 can help you to reach new customers, streamline your operations, and boost your bottom line.
How Will Social Media Management be Affected by Crypto Marketing and Web3?
Undoubtedly, social media marketing has become essential to modern marketing and communications strategy. Whether a business wants to build brand awareness, engage with existing customers, or attract new leads, it needs to create a digital presence that can be effectively promoted using social channels. Community management has also played a big role in the social media management era. While many marketers today still view social media as simply a way of posting promotional content and communicating directly with consumers or via influencer marketing, the rise of cryptocurrencies has created new opportunities for brands to take their social marketing efforts to the next level.
As digital currencies continue to grow in popularity and value, it will be interesting to see how social media management evolves along with them – perhaps by incorporating new features designed specifically for navigating this exciting yet complex marketplace. Regardless of where the future takes us, there can be no doubt that social media management and user-generated content will remain an integral part of any marketing strategy.