The Great Data Puzzle: First party data, customers want to protect it; you want to use it.
So, what’s your next move?
The power to disable selected cookies has finally given customers a degree of control over their data, how its used, stored and shared.
It’s far from a perfect system, but it’s a step in the right direction and will, we can only assume, become more sophisticated with further iterations.
As our digital landscape continues to shift beneath our feet, the challenge now lies in finding new and better ways to relate to the customers you already have, and earn the trust and loyalty of those you want.
Our new research reveals insights that shape the path to creating meaningful, valuable customer relationships – without the need for digital stealth.