Fiit wanted to create a fitness platform that leveraged influencers to provide people with a boutique-style studio experience, but weren’t sure how to bring the magic of live group exercise into the homes and hearts of their audience.
We built a fully-functioning prototype of Fiit’s 24/7 online, influencer-led group fitness class platform for investors and testers. It allowed users to battle themselves or tackle team competitions, depending on their preference.
To ensure the experience was engaging from start to finish, the prototype integrated real-time performance data capture, tracking and feedback. We even included a leaderboard to stimulate healthy competition amongst fitness fanatics.
Our work helped Fiit secure £2.4 million in angel investor funding, and paved the way for a successful product launch.