The scalable in-store experience
We identified key consumer behaviours during a detailed but fast research and strategy phase. This also included technical discovery, research into new distribution methods and business models, and the data, insight and planning to inform the best cities to kick off the programme.
We settled on five skate shops in Los Angeles and designed and built the end to end experience including supporting marketing material.
Central to the experience was an app for each retailer, in their own branding. It is built in a way that allows Nike to quickly roll the product and experience out to new shops, and quickly scale, helping the retailer serve the customer, support their sales needs, and support Nike’s business objectives.
This app allows the retailer to present considerably more of the Nike SB catalogue and inventory to the customer in a fast and convenient way.
The customers can then order the sneakers they want in store, there and then.
No more stock issues, resulting in more happy customers.