A series of ideation sprints validating the multi-billion dollar opportunity for Nike virtual products.

Our MVPs onboarded Nike into web3 and validated the acquisition of RTFKT, generating $200M+ revenue in 2022. They then launched their first Nike branded digital collectibles platform, dotSwoosh, allowing members to collect, co-create and eventually sell virtual goods in 2023.

Nike approached us with a fundamental challenge; how to continue to satisfy exponential demand for products and revenue in a world of finite resources.

We defined Crypto collectibles and their value for consumer products and sneaker culture, building virtual collections that allow users to buy, trade or earn digital sneakers across owned Nike marketplaces.

A series of ideation sprints validating the multi-billion dollar opportunity for Nike virtual products.

Our MVPs onboarded Nike into web3 and validated the acquisition of RTFKT, generating $200M+ revenue in 2022. They then launched their first Nike branded digital collectibles platform, dotSwoosh, allowing members to collect, co-create and eventually sell virtual goods in 2023.

Nike approached us with a fundamental challenge; how to continue to satisfy exponential demand for products and revenue in a world of finite resources.

We defined Crypto collectibles and their value for consumer products and sneaker culture, building virtual collections that allow users to buy, trade or earn digital sneakers across owned Nike marketplaces.