Insight generation is a creative process, with AI and humans in the loop you can supercharge that process getting you to the insights faster, much faster.
A strategists job is getting exponentially difficult
An overwhelming amount of data, making it difficult to process and extract meaningful insights.
Traditional methods of insight generation can be time-consuming and labor-intensive.
Even when insights are available, it can be challenging to interpret them in a way that informs strategic decisions
The features of this plug-and-play tool
The Insight Generator features a sophisticated AI assistant that aids in the quick development of creative insights by synthesizing data from your social media data.
Its conversational interface simplifies user interactions and facilitates the discovery of critical insights.
The AI assistant is designed to cross-reference data from your brand and product information with a wide range of social media research and reports.
This comprehensive data analysis uncovers relevant insights that could have been easily overlooked, making the tool an invaluable asset for strategy teams.
The Insight Generator archives new insights as insight statements, equipped with context, data points, and references.
This systematic storage and categorization facilitate easier retrieval and application of insights, providing teams with a robust foundation for their creative and strategic pursuits.
Putting it into practice
Gain a deeper understanding of consumer sentiment around certain product features or concepts.
Quickly sift through social media data to find relevant comments and discussions, giving teams data-driven insights to inform their product development strategy.
Marketing teams can gauge consumer response to past marketing efforts or to similar campaigns by competitors.
The insights generated can help shape future marketing strategies, ensuring they resonate with the target audience.
Understand how your brand is perceived across different social media platforms.
This could involve analyzing discussions around brand values, corporate responsibility efforts, or reactions to recent company news.
Our AI Tech Stack
