Estée Lauder
Estée Lauder

Transforming dull routine into radiant ritual.

We helped Estée Lauder become the first major beauty brand to pilot a skincare experience through WhatsApp, helping to educate, engage and connect with consumers during lockdown. Meet Liv at Estée Lauder – an innovative voice and screen experience that helps women supercharge their skin’s ability to repair, rejuvenate and renew at night.

From dull routine to radiant ritual.

Estée Lauder knows that beautiful skin starts the night before. But for many women, life gets in the way. Whether it’s time, motivation or education, we want to break down barriers to a regular nighttime routine and create a healthy habit-forming experience with Estée Lauder at its heart.

Boosting beauty sleep.

Liv empowers women to be their most beautiful selves by identifying their skin goal and then recommending the perfect product and nightly plan to help them achieve it. It’s not just about products, Liv also offers a range of impartial holistic advice.

We’ve pushed the capabilities of the Assistant platform to include Night School – a 14-interaction initiative designed to form a healthy habit with repeat use. It helps women stick to their nighttime ritual and rewards them with a report and promo code to redeem on Estée Lauder skincare.

Continuing the conversation.

With our early access to Google Assistant daily update functionality, Liv brings users back into the experience’s Night School with notifications – making it a beauty brand world first.

Liv’s continuous, personalised conversation establishes a relationship like no other skincare company.

Beautiful collaboration.

We worked closely with Google to shape Google-led advertising for Liv at Estée Lauder. Collaborating on the creation of media assets and content production.

It’s only the beginning.

Liv will keep evolving – learning from people’s interactions and developing to meet their changing needs.

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The details are not the details.
They make the design.

Nike asked us to increase their retail footprint in a new and interesting way. To do so, we designed an experience that allowed independent skateboard shops in LA to create their own digital storefront and populate it with a bespoke Nike inventory.

Customers could then purchase the items in-store and get them delivered within the hour. The result? A double digit sales increase, enhanced brand engagement, and a brand new, scalable hyperlocal retail solution.

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A retailer of the future

Our work opened up entirely new experiences and locations for Nike and the participating retailers. We helped a global business to innovate within the confines of a traditional retail model and think differently about how they can support their customers, as well as the end consumer.

We are now planning to scale this entire experience to other cities and other shops, while also looking at ways to enable geo-located drops for events.

All to help Nike to continually serve and support the grassroots skating scene.