A brand new way to discover with the Spotify Kids Content Explorer.

We worked with Spotify to create a new, innovative way to excite and educate parents about the Spotify Kids app, which is exclusive to Spotify Premium Family plan subscribers.

Creating an intuitive language to enhance exploration.

To bring the campaign to-life, we landed on a fun and innovative concept: A content sampling experience that allows parents to select emojis representing mood and routine, and be served with corresponding music snippets from the Spotify Kids app. The experience not only introduces parents to the app, but also highlights its wide range of genres, artists and content.

We used emojis as a new visual language for music discovery as part of this microsite experience. It's a playful, intuitive way of exploring sound, which helps to connect music to moods, routines and occasions in an interactive way. The emoji categories included emotions 😜😭, routines 🍽 🛏 and wildcards 🔥.

Built with longevity in mind, the broad range of content within the experience means users can return and discover something new. Bespoke traffic drivers and other marketing materials were also designed by the team to create a seamless user journey from awareness to conversion, ensuring the benefits could be conveyed from start to finish.

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The details are not the details.
They make the design.

Nike asked us to increase their retail footprint in a new and interesting way. To do so, we designed an experience that allowed independent skateboard shops in LA to create their own digital storefront and populate it with a bespoke Nike inventory.

Customers could then purchase the items in-store and get them delivered within the hour. The result? A double digit sales increase, enhanced brand engagement, and a brand new, scalable hyperlocal retail solution.

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A retailer of the future

Our work opened up entirely new experiences and locations for Nike and the participating retailers. We helped a global business to innovate within the confines of a traditional retail model and think differently about how they can support their customers, as well as the end consumer.

We are now planning to scale this entire experience to other cities and other shops, while also looking at ways to enable geo-located drops for events.

All to help Nike to continually serve and support the grassroots skating scene.

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