Our Work
HBO

Adding magic between end credits and opening theme.

A voice and web experience for HBO Westworld that allowed fans to get their fix of the show from an AI generated chatbot. We created an interactive platform which teased theories and clues to keep them on tenterhooks till the next episode aired.

<div class="work-rte-section-heading" >Opportunity</div>

Taking fans on a narrative deep-dive.

HBO wanted a space for Westworld fans to immerse themselves in the dark odyssey series between viewing episodes. We knew we needed to deliver an experience that kept people hooked, and the Westworld website proved the perfect place for a custom-built bot for narrative exploration.

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<div class="work-rte-section-heading" >Solution</div>

Turning anticipation into interaction.

We created Aeden, an immersive one-to-one chatbot experience offering extra insight, easter eggs and character intel on the show about the dawn of artificial consciousness. Aeden can engage for a full conversation, covering areas from simple FAQs to complex fan theories.

We worked closely with HBO and Westworld scriptwriters to bolster the bot with more than 250 responses to over 1,100 user questions.

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<div class="work-rte-section-heading" >Features</div>

Fresh content for frenzied followers.

Great storytelling is knowing what to say and when, so we updated Aeden with new facts throughout the season. This kept interest piqued and drove engagement among knowledge-hungry fans.

Aeden was just human enough, ‘glitching’ when asked about his own sentience and able to share his thoughts on Game of Thrones, the presidential election and even Westworld producers.

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<div class="work-rte-section-heading" >Success</div>

Transforming fan input into Westworld output.

As the series played out, Aeden continued to evolve as a fresh way for HBO to communicate with their audience. With input from 250,000 users, the bot monitored fan sentiment, theories and enquiries, providing otherwise unattainable insight from the writers into what viewers wanted from the second season.

While Reddit users attempted to reverse-engineer Aeden’s programming in a desperate quest for hidden bounty, Insider, Entertainment Weekly, Business Insider and many more reported on the insider info.

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1 million +

chatbot interactions

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404,000

chat sessions in three days

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The details are not the details.
They make the design.

Nike asked us to increase their retail footprint in a new and interesting way. To do so, we designed an experience that allowed independent skateboard shops in LA to create their own digital storefront and populate it with a bespoke Nike inventory.

Customers could then purchase the items in-store and get them delivered within the hour. The result? A double digit sales increase, enhanced brand engagement, and a brand new, scalable hyperlocal retail solution.

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A retailer of the future

Our work opened up entirely new experiences and locations for Nike and the participating retailers. We helped a global business to innovate within the confines of a traditional retail model and think differently about how they can support their customers, as well as the end consumer.

We are now planning to scale this entire experience to other cities and other shops, while also looking at ways to enable geo-located drops for events.

All to help Nike to continually serve and support the grassroots skating scene.

See more projects

Google
Google
CX Strategy & Design

A video player designed to boost e-commerce sales for Black-owned businesses.

Launched during Black Friday for Google’s Black-owned Friday initiative
Freeletics
Freeletics
Innovation Strategy

Easing exercise newbies into the fierce world of Freeletics.

Freeletics Challenge – a unique voice and screen experience preparing workout novices for the heavy, hardcore and downright dedicated Freeletics community.
Nike
Nike
E-commerce Strategy

Creating a bespoke inventory and fulfillment experience to increase Nike SB’s sales.

We designed an experience that allowed independent skateboard shops in LA to create their own digital storefront and populate it with a bespoke Nike inventory. Customers could then purchase the items in-store and get them delivered within the hour.
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Founded in 2005, Rehab combines creativity and technology to deliver digital innovation
for brands.
We're best known for creating sticky user experiences, and innovative business models. Our teams thrive on speed and use our own design sprint methodology, Triage to create and test new products, services, and business models.
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