FIIT + Rehab

Making home workouts better.

We helped Fiit, a fitness influencer startup, to showcase their product vision and demonstrate an MVP to investors, by creating a fully-functioning web-based prototype.
Opportunity

Adding appeal to adhoc exercise.

Fiit wanted to create a fitness platform that leveraged influencers to provide people with a boutique-style studio experience, but weren’t sure how to bring the magic of live group exercise into the homes and hearts of their audience.

SOLUTION

Providing a platform prototype fit for pros.

We built a fully-functioning prototype of Fiit’s 24/7 online, influencer-led group fitness class platform for investors and testers. It allowed users to battle themselves or tackle team competitions, depending on their preference.

FEATURE

Tracking data for worthwhile workouts.

To ensure the experience was engaging from start to finish, the prototype integrated real-time performance data capture, tracking and feedback. We even included a leaderboard to stimulate healthy competition amongst fitness fanatics.

SUCCESS

Laying foundations for launch.

Our work helped Fiit secure £2.4 million in angel investor funding, and paved the way for a successful product launch.